If you sell on bol.com or Amazon, you know how valuable product reviews are. More reviews can improve product visibility, build customer trust, increase conversion rates, and ultimately generate more sales.
FiveX helps automate review request emails, but what happens when one order contains multiple products? Will the customer receive one email for every product, or just one email for the entire order? And what happens when the products are connected to different campaigns?
Here is how it works.
The core rule
FiveX sends a maximum of one email per order, per campaign.
When the first eligible product in an order triggers a campaign, the other products from that same order are skipped for that campaign. This means the customer receives one clear email instead of multiple identical messages.
Why this matters
If a customer buys three products in one order, they should not receive three identical review requests from the same seller. Sending multiple emails can feel intrusive, affect your sender reputation, and increase unsubscribe rates.
Limiting communication to one email per order per campaign keeps your review requests professional and customer-friendly.
Common scenarios
Scenario 1: All products are linked to the same campaign
An order contains three products, and all three are linked to the same review campaign.
Result: 1 email
The first eligible product triggers the campaign. The remaining products are skipped for that campaign.
Scenario 2: Each product is linked to a different campaign
An order contains three products, with each product linked to a separate campaign.
Result: 3 emails
Each campaign is evaluated independently, so one email can be sent from each campaign.
Scenario 3: Products are divided between multiple campaigns
Two products are linked to Campaign A, while one product is linked to Campaign B.
Result: 2 emails
FiveX sends one email for Campaign A and one email for Campaign B.
Scenario 4: Only one product is linked to a campaign
An order contains three products, but only one is linked to a review campaign.
Result: 1 email
The linked product triggers the campaign. The unlinked products are ignored.
Scenario 5: The same customer places three separate orders
A customer places three orders on the same day, and all products are linked to the same campaign.
Result: 3 emails
The rule applies per order rather than per customer. Each order is evaluated separately.
Scenario 6: A product is returned before the campaign is triggered
A product is returned three days after shipment, while the review campaign has a seven-day delay.
Result: 0 emails
Because the product was returned before the campaign's scheduled send time, it is excluded from the review request.
Scenario 7: Products come from different sales channels
An order includes products associated with bol.com Netherlands, bol.com Belgium, and Amazon, while the standard campaign applies only to bol.com.
Result: 1 email
Only the eligible bol.com products are considered. Amazon order lines are excluded from standard campaigns because Amazon review requests require InMail.
How campaign timing works
| Trigger | Calculated from | Typical use |
|---|---|---|
| Order | Order date + configured delay | Order confirmations and thank-you emails |
| Shipment | Shipment date + configured delay | Review requests |
| Return | Return date, usually with no delay | Return follow-up messages |
Best practices
- Link products to one review campaign if you want customers to receive a single review request per order.
- Use separate campaigns only when you intentionally want different customer touchpoints.
- Use InMail for Amazon orders, as standard FiveX campaigns exclude Amazon order lines.
- Always send a test email and verify the campaign settings before activating it.