Snapchat & Pinterest ads are now available in FiveX
FiveX now supports Snapchat Ads and Pinterest Ads. Both are in phase 1: structure, spend data ingestion, scheduled sync jobs and dedicated ads pages — so your multi-channel ad performance lives in one dashboard.
By FiveX Marketplace Intelligence TeamRetail media, Sponsored Products, campaign planning and profitable ad spend.
Advertising summary
Short answer
FiveX now supports Snapchat Ads and Pinterest Ads. Both are in phase 1: structure, spend data ingestion, scheduled sync jobs and dedicated ads pages — so your multi-channel ad performance lives in one dashboard. The goal is to help marketplace teams turn fragmented signals into clearer decisions about growth, profitability and operations.
Definition
What this article covers
Advertising covers the decisions, data and operating habits marketplace teams use to improve profitable growth.
Snapchat Ads and Pinterest Ads are now live in FiveX. Both platforms are in phase 1 of their integration, which means the foundational infrastructure is in place and the data is flowing into your dashboard.
What phase 1 includes
Phase 1 covers four key building blocks for each platform:
Structure — the account, campaign and ad group hierarchy is set up and mapped to FiveX's advertising data model
Spend data ingestion — ad spend is read directly from the Snapchat and Pinterest APIs and stored in FiveX
Scheduled sync jobs — our own cron jobs keep the numbers up to date automatically, so you never look at stale data
Dedicated ads pages — each platform gets its own ads page in the FiveX dashboard where you can view performance at a glance
Why Snapchat and Pinterest
Multi-channel advertisers need more than just Amazon and bol. Snapchat and Pinterest are visual, intent-driven platforms where marketplace brands can reach audiences earlier in the discovery funnel. With both now feeding spend data into FiveX, you can compare ROAS and TACoS across every channel — not just the ones with native marketplace ad consoles.
What's next
Phase 2 will add deeper metrics: impression-level data, audience insights and creative performance breakdowns. For now, the sync jobs are running and the ads pages are live. Connect your Snapchat and Pinterest accounts from the integrations page to start seeing your data flow in.
Operational lens
How to use this insight
Metric-only view
Looks at revenue, clicks, ROAS or orders as separate signals. This is fast, but it can hide marketplace fees, returns, stock pressure and margin leakage.
Marketplace intelligence view
Connects channel performance with contribution margin, pricing, advertising, stock and operations so the next action is commercially clear.
FAQ
Questions marketplace teams ask about this topic
What is the most important metric for advertising?
Start with contribution margin and then interpret channel metrics such as revenue, ROAS, conversion and stock cover in that profit context.
How can marketplace teams use advertising without creating more manual work?
Use connected marketplace data, repeatable dashboards and clear operating rules so teams can review exceptions instead of rebuilding spreadsheets.
Where does FiveX fit into this workflow?
FiveX brings marketplace analytics, advertising, repricing, stock, integrations and exports into one cockpit for sellers, brands and agencies.
