EU Go-to-Market
Practical guides for Chinese brand owners entering European marketplaces — compliance, logistics, listings, advertising and operations. Part of the FiveX Go-to-Market Program.
A practical 40+ item launch checklist for Chinese brands entering EU marketplaces — compliance, logistics, listings, ads, returns and the cost of skipping lines, from decision to first 1,000 profitable orders.
A practical pricing guide for Chinese brands selling on EU marketplaces — landed cost, per-platform fees, VAT, return reserves, contribution margin and per-country pricing that decides whether Europe actually pays.
A practical guide for Chinese brands on translating and optimizing product listings for EU marketplaces — Amazon, bol.com, Otto, Kaufland and Decathlon — with keyword research, listing structure per platform, conversion data and a localization workflow that protects ad spend.
A practical guide for Chinese brands on EU returns — the 14-day withdrawal right, the 2-year legal guarantee, warranty obligations, marketplace return rules and how to build a returns strategy that protects margin.
A practical guide for Chinese brands choosing between FBA, a European 3PL and a leased warehouse for EU marketplace fulfilment — with real cost breakdowns, conversion impact, a hybrid model and a decision framework.
A practical guide for Chinese brands selling on Decathlon Marketplace — EU entity registration, sports-vertical focus, commission on full price, 3PL logistics with no fulfilment service, returns handling, compliance stack and per-SKU profitability for Europe's largest sports marketplace.
A practical guide for Chinese brands selling on Kaufland Global Marketplace — EU entity registration, five-country reach from one account, commission structure, shipping groups, returns handling, KSS fulfilment and per-SKU profitability for Germany's mid-market marketplace.
A practical guide for Chinese brands selling on Otto Marketplace — EU entity registration, the two-day shipping SLA, German-language listing requirements, commission structure, returns handling and per-SKU profitability for Germany's premium curated marketplace.
A practical guide for Chinese brands selling on bol.com — partner account registration, LVB fulfilment, commission structure, Dutch listing requirements, bol Ads economics, Buy Box strategy and per-SKU profitability for the Benelux marketplace.
A practical guide for Chinese brands selling on Amazon Europe — account registration, Pan-EU FBA, VAT compliance, listing requirements, advertising economics, Buy Box strategy and per-marketplace profitability.
A practical guide to EU chemical compliance for Chinese brands — REACH SVHC declarations, RoHS 3 testing, restricted substances, marketplace enforcement, RAPEX alerts and how to avoid non-compliance.
A practical guide to EU Extended Producer Responsibility for Chinese brands — packaging, WEEE, and battery EPR registration, costs per country, marketplace enforcement and how to set it up before launch.
A practical guide for Chinese brands importing into the EU — HS code classification, duty rates, anti-dumping, declared value, EORI, landed cost calculation and customs broker selection.
A practical comparison of OSS and IOSS for Chinese brands selling into the EU — when each applies, how marketplace facilitator rules change the equation, intermediary requirements, filing mechanics and the cost of getting it wrong.
A practical guide to EU VAT for Chinese brands — IOSS, OSS, marketplace facilitator rules, the €10,000 distance selling threshold, import VAT recovery, registration strategy and the cost of non-compliance.
A practical guide to EU packaging, labelling and safety instruction requirements for Chinese brands — EPR, PPWR, GPSR language rules, the Triman logo, and the compliance checklist that prevents customs holds and marketplace delistings.
A practical guide to EU technical documentation and risk assessment for Chinese brands — the nine components of a technical file, GPSR requirements, harmonised standards, testing costs and marketplace enforcement.
A practical guide to CE marking for Chinese brands — LVD, EMC and RED directives, technical documentation, the EU Declaration of Conformity, marketplace enforcement and the real cost of non-compliance.
A practical guide to the EU Responsible Person requirement for Chinese brands — who can act as one, what it costs, marketplace enforcement, and how to set it up correctly before your listings get suspended.
A practical guide to GPSR (General Product Safety Regulation) for Chinese brands — EU Responsible Person, technical documentation, traceability, marketplace enforcement and the cost of non-compliance.
A practical guide to EU product compliance for Chinese brands — CE marking, GPSR, REACH, RoHS, EPR and the documentation you need before launch.
A practical strategy guide for Chinese brands entering EU marketplaces — market selection, channel prioritization, phased launch, budget planning and timeline expectations.
A practical guide for Chinese brand owners who want to enter EU marketplaces — covering compliance, logistics, marketplace selection, listings, advertising, pricing and the FiveX Go-to-Market program.
Book a Go-to-Market Meeting with FiveX. We'll review your products, map your EU potential, and build a phased entry plan tailored to your brand.
