AdMAX advertising automation

AdMAX: AI marketplace advertising built for profitable growth.

AdMAX is the FiveX advertising engine for marketplace teams. It connects ad spend, SKU margin, stock, conversion and TACOS so your team knows when to increase bids, decrease bids or pause spend.

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Stylized advertising dashboard with campaign metrics, revenue chart and strategy rows IMPRESSIONS Last 30 days +7.8% 1.615.072 CLICKS Last 30 days +9.1% 69.300 Conversion rate Last 30 days -12% 10,19% AD REVENUE Last 30 days +4.2% €147.001,92 10,19%Conv. Rate 1615072Impressions €30.358,18Ad Spend €147.001,92Ad Rev. €431.238,90Total Rev. 20,65%ACoS Apr 6Apr 10Apr 14Apr 18Apr 24Apr 30May 6 AD VS ORGANIC REVENUE 42,92% / 57,08% Ad Revenue / Organic Revenue Organic Ads ADVERTISING PER STRATEGY (LAST 30 DAYS) OFF ON StrategyImpressionsConversion RateClicksSalesRevenueCPCAd spendACoS sales_optimized26287811.12%1111324487€24486.51€0.5€5593.822.64% profit_optimized4008198.87%1700531427€31426.82€0.4€6784.1821.59%
Advertising performance, spend pacing and SKU-level guardrails in one cockpit.

These companies increase marketplace results with the power of AI and the FiveX system.

Turtle Beach
Bosch
Body&Fit
Tefal
edding
Nikon
Safecourt
DOMO Elektro
Siemens
LifeGoods Group
WonderFold
Franken Group
smartphonehoesjes.nl
Demeyere
Princess
APS
Tristar
Evolsin
Achaté
Ads should increase profit, not make it disappear.

Every campaign decision should protect margin before it scales spend.

Ads result framework

Our structure for AdMAX results

FiveX connects product selection, campaign setup and AI bid changes so every advertising result is tied back to margin, TACOS and stock reality.

01

Your company goals

Your company goals determine the right AdMAX strategy, from profitable growth and product launches to sales volume or market share.

02

Choose the right products before you spend

AdMAX helps identify which products deserve advertising budget by combining margin, inventory, conversion and marketplace performance in one commercial view.

03

Automate campaign actions with profit context

Use AI recommendations to increase bids, decrease bids or pause spend based on product strategy, contribution margin, TACOS and stock pressure.

04

Report advertising performance beyond ROAS

AdMAX connects campaign results with total revenue, ad revenue, organic revenue, ad spend and profitability so teams can scale with clearer guardrails.

Product strategy engine

Every product gets the right ad strategy.

FiveX looks at the current profit margin and marketplace visibility of each product, then connects it to the advertising strategy that fits the commercial goal.

Profit margin
Marketplace visibility
Baseline

Default strategy

Keep campaigns controlled while FiveX gathers enough margin, visibility and conversion signals.

New demand

Product launch

Invest in visibility when a product needs first traction, search data and marketplace learning.

Revenue scale

Sales optimized

Push products that can win more volume when visibility is available and margin can support growth.

Margin control

Profit optimized

Protect contribution margin by shifting bids and budget toward products with healthier economics.

High opportunity

Boost

Accelerate products with strong profit margin and visibility potential when the market is ready.

Smart campaign creation

A smarter campaign type for product-level ads.

Besides auto campaigns and manual campaigns, FiveX created the Smart Campaign. It lets teams run campaigns on product level, apply the right strategy per product and use ranking positions to steer targeting.

  • Product-level campaign groups instead of one broad setup.
  • Strategy selected per product based on margin, visibility and ranking position.
  • Campaign creation in 10 seconds, ready for marketplace execution.
Smart campaign wizard with campaign, settings, products and targeting steps Campaign creation Create product-level marketplace campaigns in seconds. 1 Campaign 2 Settings 3 Products 4 Targeting Advertisement channel bol & Amazon Name of campaign Category hair trimmers Smart campaign Product-level groups with strategy, ranking and search filters optimized per product. 10 sec setup Product level Right strategy Ranking based Auto campaign The advertising platform automatically determines bidding and targeting. Manual campaign One group is created and teams choose search terms manually. Previous Next
AI decision engine

One algorithm, five product strategies.

Choose the outcome you want. FiveX AI evaluates SKU margin, ad spend, conversion, stock and TACOS, then turns that strategy into the next best campaign action.

€50M+ in marketplace ad spend used to train recommendation patterns

Recommendations

Grouped by target type. Bid changes show the percentage move vs. the current bid.

89 items
ADS AI EMAIL BUCKET KEYWORDS 79
Decrease bid: Broodrooster exact

Product ID PRD-1048 profit_optimized

Decrease bid with high ACOS (>15%).
-3.2% €0.93 → €0.90
0,90
Increase bid: broodrooster 2 sleuven exact

Product ID PRD-2196 boost

Increase bid with low ACOS (<15%).
+7.5% €1.46 → €1.57
1,57
Decrease bid: broodrooster brede sleuven exact

Product ID PRD-3372 product_launch

Decrease bid with high ACOS (>15%).
-9.0% €1.22 → €1.11
1,11
Increase bid: broodrooster lcd display exact

Product ID PRD-4821 sales_optimised

Increase bid with low ACOS (<15%).
+7.3% €1.50 → €1.61
1,61
Advertising rules

Spend your budget when it counts.

Use dayparting and rule-based pacing to increase spend during profitable windows, pause weak hours and keep marketplace ads aligned with margin, stock and demand.

Unified reporting

One unified overview of all advertising results

Bring marketplace channels, campaign spend and performance metrics together in one reporting view.

Stylized advertising dashboard with campaign metrics, revenue chart and strategy rows IMPRESSIONS Last 30 days +7.8% 1.615.072 CLICKS Last 30 days +9.1% 69.300 Conversion rate Last 30 days -12% 10,19% AD REVENUE Last 30 days +4.2% €147.001,92 10,19%Conv. Rate 1615072Impressions €30.358,18Ad Spend €147.001,92Ad Rev. €431.238,90Total Rev. 20,65%ACoS Apr 6Apr 10Apr 14Apr 18Apr 24Apr 30May 6 AD VS ORGANIC REVENUE 42,92% / 57,08% Ad Revenue / Organic Revenue Organic Ads ADVERTISING PER STRATEGY (LAST 30 DAYS) OFF ON StrategyImpressionsConversion RateClicksSalesRevenueCPCAd spendACOS sales_optimized26287811.12%1111324487€24486.51€0.5€5593.822.64% profit_optimized4008198.87%1700531427€31426.82€0.4€6784.1821.59%
Advertising performance, spend pacing and SKU-level guardrails in one cockpit.
AI ads growth

Are you ready to get more results with your ads with AI?

Start using FiveX AI to find better bid changes, protect profit and scale the campaigns that deserve more budget.

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Customer cases

See how marketplace teams grow with FiveX.

Trendfield × FiveX

How Trendfield replaced spreadsheet-heavy marketplace reporting with FiveX dashboards and automation, saving roughly 20 hours every month.

Read case

FITAGE × FiveX

How FITAGE uses FiveX to track rankings, research products and manage marketplace performance across Bol, Amazon and Shopify.

Read case

Karsten International × FiveX

How Karsten International used FiveX for SKU profitability, automation and dashboards to hit a 30% growth target before Q4.

Read case

Achaté × FiveX

How Achaté uses FiveX to improve profitability visibility, inventory decisions and customer email workflows.

Read case

Multi Tradestore × FiveX

How Multi Tradestore combines ChannelEngine and FiveX to optimise marketplace expansion across 10+ European channels.

Read case
AdMAX FAQ

Questions about AdMAX

What is AdMAX? AdMAX is the FiveX AI advertising engine for marketplace campaigns.

AdMAX helps marketplace teams decide when to increase bids, decrease bids or pause spend by connecting advertising performance with SKU margin, stock, conversion, revenue and TACOS.

Which channels can AdMAX support? AdMAX is built for marketplace and performance channels such as bol.com, Amazon, Google and Meta.

The exact channel setup depends on your FiveX integrations and plan. AdMAX is designed to bring advertising context into the same operating cockpit as marketplace sales, profit and stock data.

How is AdMAX different from optimizing only on ROAS? AdMAX adds profit, stock and product strategy context to advertising decisions.

ROAS can hide whether a campaign is actually creating profitable growth. AdMAX helps teams review ad revenue, organic revenue, contribution margin, TACOS and product constraints before scaling or pausing spend.

Architecture d’abord ou proposition commerciale ?

Envoyez votre mix canaux, nous montrons connecteurs, stratégie de sync et onboarding.

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