Marketplace research · September 2026
Selling on bol only? You reach 8% of European marketplace visitors.
We lined up the 12 largest marketplaces and webshops in Europe. See how many visitors they attract and how much revenue potential they hold compared to bol.
- Amazon DE
- Allegro
- Otto
- Woosa - Kaufland für WooCommerce
- Cdiscount
- Amazon NL
- bol
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Find out where your customers are — beyond bol.
The FiveX Marketplace Revenue Potential Report puts 12 of the biggest European marketplaces and webshops side by side, showing how many visitors they attract each month and how that translates into revenue potential relative to bol.
If you sell €100,000 on bol, that same effort could be worth €631,343 on Amazon DE and €223,881 on Allegro. This report shows you exactly where to look next.
You also get a practical checklist on what to watch before expanding: which channels are open to external sellers and what selling abroad actually demands.
- Monthly visitors for Amazon DE, Allegro, Otto, Kaufland, Cdiscount, Amazon NL and six Dutch webshops
- Your revenue potential per channel, expressed as % of your bol revenue
- A worked example: €100,000 on bol vs €631,343 potential on Amazon DE and €223,881 on Allegro
- What to check before expanding: which channels accept external sellers and what cross-border selling requires
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The numbers that change your expansion plan
Three snapshots from the report — the traffic gap, the revenue potential, and what expansion actually costs.
Amazon DE: 6.3× bol's visitor traffic
Amazon DE draws 423 million visits per month — 6.3× what bol attracts. If you convert at the same rate as on bol, €100,000 in bol sales maps to €631,343 of potential on Amazon DE. The biggest channel in Europe by traffic, and the biggest opportunity for most Dutch sellers.
Allegro: Poland's marketplace giant
Allegro pulls 150 million monthly visits — more than double bol's 67 million. It dominates the Polish market and is expanding across CEE. For Dutch sellers, Allegro is often the most accessible cross-border channel after Amazon DE.
12 channels, 835 million visits, 92% you're missing
Together these 12 channels draw 835 million visits per month. Bol accounts for 8% of that traffic. The other 92% sits on Amazon DE, Allegro, Otto, Kaufland, Cdiscount and six Dutch webshops — each with different entry barriers, logistics requirements and commission structures.
More on marketplace expansion
Practical guides on cross-border selling, marketplace selection and profitability.
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